Hawai‘i Life

Company Description

Hawai‘i Life is the leading residential real estate brokerage in the State of Hawaiʻi by both sales volume and number of listings. While staunchly independent, locally-owned and operated, we’re also founding members and co-owners of Forbes Global Properties, an exclusive consortium of top-tier real estate firms representing many of the world’s finest homes for sale.

Our sales team of over 335 brokers and agents works across 22 offices throughout Hawai‘i.

Agents and Employees

The team at Hawai‘i Life includes 62 employees in Creative, Agent Services, Property Management, Accounting, and Inside Sales. There are 335 licensed real estate brokers and salespeople across the island chain.

• There are 13 Brokers-in-Charge across the State of Hawai‘i.

• The Creative Team employs 11 full-time designers, copywriters, and marketing coordinators for all forms of media.

• The Customer Experience Team includes two Salesforce administrators and a staff of four Inside Sales Specialists.

• The Agent Services Team employs six full-time employees, including Transaction Managers and Listing/Relocation Specialists.

• Hawai‘i Life Rentals employs five full-time bookkeepers, as well as four reservationists and support staff, including 15+ property managers who are independent contractors.

Notable Information

• Hawai‘i Life was founded in June of 2008 in Hanalei, Kauai.

• Hawai‘i Life was nominated as Most Innovative in Brokerage and Technology for 2010 & 2011 by Inman News.

• Hawai‘i Life was named Third (#3) Fastest Growing Hawai‘i Company by Pacific Business News, 2012.

• HawaiiLife.com is Hawai‘i’s most trafficked real estate search engine. (Source: SEMRush)

• As of 2014, Hawai‘i Life became the top listing residential real estate brokerage in the State of Hawai‘i, by both volume and units.

• From 2012 to the present, Hawai‘i Life represented more sales of properties listed at $3m+ than any other brokerage in Hawai‘i. (Source: MLS)

• In 2012, Hawai‘i Life became a founding member of the Hawaii Land Trust (HILT).

• In 2013, we launched the Hawai‘i Life Charitable Fund in partnership with the Hawaii Community Foundation.

• On January 1, 2013, HGTV (Home & Garden Television Network) launched the “Hawai‘i Life” television program, a 13-episode lifestyle and real estate series exclusively featuring the company’s agents and clients. The show's 14th season aired in 2020 to its devoted audience of more than 22 million viewers per episode nationwide.

• Hawai‘i Life’s annual conference, The Worthshop Series, has attracted thousands of agents from Hawai‘i and the continental U.S.

• In 2021, Hawai‘i Life co-founded Forbes Global Properties in a partnership with Forbes Media to form a truly global luxury real estate sales network.

Notable Information Regarding Matthew Beall: 

• Named a “Power Leader of Hawaii” by Pacific Business News, 2022

• Named in the Top 100 Most Influential Leaders in Real Estate for 2011, 2013, 2015, 2016 and 2017 by Inman News.

• Named to Stefan Swanepoel’s “Power 200 List” (The Most Powerful People in Residential Real Estate 2016 and 2023).

• Past President of the Board of HiCentral, the for-profit technology company that owns and operates the MLS for the Island of Oahu.

• Past Chair and current board member of the Board of Directors of the Hawaii Land Trust.

• Professional Adviser and Governor of the Island Leadership Council for the Hawaii Community Foundation.

• Hawaii State Court Certified Professional Witness for real estate-related cases.

Company Milestones

• 2023 - Hawai‘i Life appoints Kahea Zietz Director of Rentals to serve as Vice President of Hawai’i Life

• 2023- Hawai‘i Life opens its first sales office on the island of Molokai

• 2022- Hawai‘i Life acquires Wailea Realty and C&H Properties

• 2021 - Hawai‘i Life becomes Hawai‘i’s first company to ever pass $3b in sales in a year.

• 2021 - Hawai‘i Life becomes a founding member and ownership stakeholder of Forbes Global Properties

• 2020 - Hawai‘i Life acquires boutique firm Hamakua Coast Realty on Hawai‘i Island

• 2020 - Hawai‘i Life welcomes the team at Oʻahu’s Gold Coast Realty and +100 managed Oʻahu properties

• 2019 - East Oʻahu Realty, led by Realtor-Broker Cherie Tsukamoto, joins Hawai‘i Life

• 2019 - Hawai‘i Life returns to its original home in Hanalei with the purchase of Country Brokers.

• 2019 - CHRISTIE’S International Real Estate names Hawai‘i Life as Global Affiliate of the Year

• 2018 - Hawai‘i Life launches Long-Term Rental Property Management and Marketing services

• 2018 - Hawai‘i Life acquires Honolulu firm The CHOI Group, led by Patricia Choi, R(B)

• 2018 - Hawai'i Life announces the acquisition of Maui-based brokerage Island Oasis Realty

• 2018 - Hawai‘i Life welcomes Kailua firm Home Shoppe Hawai‘i to the Oʻahu team.

• 2018 - Mauna Kea Realty, the exclusive real estate brokerage at the Mauna Kea Beach Hotel, led by Realtor-Brokers Bob Chancer and Steve Hurwitz, joins Hawai‘i Life

• 2018 - Hawai‘i Life launches Conservation and Legacy Lands initiative led by Beth Thoma-Robinson, R(B)

• 2017 - Hawai‘i Life becomes the exclusive statewide affiliate of Christie’s International Real Estate

• 2017 - Hawai‘i Life acquires Hawai‘i Realty Professionals, led by Realtor-Broker Sean Ginella

• 2016 - Hawai‘i Life adds 50+ Hilo area properties with the acquisition of Hawai‘i Paradise Vacation Rentals

• 2015 - Hawai‘i Life launches the Hawai‘i Life Charitable Fund

• 2013 - HGTV Network launches Hawai‘i Life television series starring Hawai‘i Life’s agents and clients

• 2011 - Koa Properties, led by Realtor-Broker Neal Norman on Kauai, joins the team at Hawai‘i Life

• 2011 - Hawai‘i Life becomes an affiliate of Luxury Portfolio International®.

• 2011 - Hawai‘i Life launches Worthshop, the company’s annual conference series

• 2010 - Hawai‘i Life launches Vacation Rental Property Management and Booking services

• 2009 - Hawai‘i Life acquires Hanalei North Shore Properties, led by Realtor-Broker Roberta Haas

• 2008 - Hawai‘i Life is founded in Hanalei, Hawai‘i